SaaS CFO: Basics of Subscription Revenue Model Transition

Mark Justin
6 min readMar 15, 2020

From Booking a Deal to Converting it into Annual Recurring Revenue (ARR)

You book $900K deal for a 3-year period on July 1st, 2020

  • Under a license model, you’d book $900K of revenue on July 1st
  • Under a license model, you’d book $900K of revenue on July 1st: $900K/ 3yrs =…
Mark Justin

Interest in FinTech, Deep Tech, Social Psychology, Neuroscience & Neuropsychology, Health and Longivity, and Global Polictics.